Kaduna State Governor Uba Sani has criticised Nigeria’s opposition parties, accusing them of relying heavily on social media campaigns and media narratives instead of grassroots political engagement.
Speaking on the state of the country’s political landscape, Sani argued that many opposition parties have little presence among voters despite their strong online visibility.
“Most of these political parties only campaign on social media, or in the media generally; they’re not on the ground,” he said.
The governor maintained that elections are fought on two fronts: the battle for public perception and the battle for political organisation, insisting that his camp prioritises the latter.
“There are two battles in an election: you either win the propaganda battle or you win the political battle. We focus on winning the political battle, but the opposition focuses on the propaganda battle. They can win it,” Sani said.
His remarks come amid increasing political activity and online engagement ahead of future electoral contests, highlighting the growing role of digital platforms in shaping public discourse while underscoring the continued importance of grassroots mobilisation in Nigeria’s electoral process.

