United Bank for Africa Plc (UBA), Africa’s Global Bank, recently hosted another engaging edition of its quarterly UBA Business Series, bringing together digital entrepreneurs and influencers to discuss effective strategies for building influential online communities and driving business growth.
Held on Thursday at the Tony Elumelu Amphitheatre in UBA’s Marina Head Office, Lagos, the event was themed *“Content that Converts: Building Influence and Driving Growth Through Strategic Marketing.”* The session highlighted authenticity, consistency, and passion as vital pillars for success in today’s dynamic digital landscape. Speakers shared personal journeys and practical insights from various industries, offering valuable lessons for emerging content creators and entrepreneurs.
Kayode Olubiyi, UBA’s Group Head of Digital Banking, welcomed participants and underscored the bank’s ongoing commitment to empowering African entrepreneurs through knowledge sharing and capacity building. He emphasized that the Business Series continues to serve as a dynamic platform to foster innovation, equipping creators and business owners with actionable strategies to thrive in the competitive digital economy.
The keynote address was delivered by Dr. Lampe Omoyele, Managing Director and CEO of Nitro 121, who encouraged participants to create meaningful content beyond mere aesthetics or trends. “You can create something out of what appears to be nothing,” he remarked, stressing the importance of clarity in personal brand identity and consistent messaging to build lasting influence.
The event’s panel featured a distinguished lineup of digital innovators, including digital creator and actor Elozonam Ogbolu; digital health educator Chinonso Egemba (also known as Aproko Doctor); Kenyan actress and media entrepreneur Catherine Kamau; content creator Nasiru Lawal (Nasboi); and digital influencer Enioluwa Adeoluwa, who moderated the discussion.
Nasiru Lawal advised upcoming creators to prioritize growth over instant fame, saying, “When you become famous, you move at the people’s pace. It’s critical to grow consistently so recognition and financial rewards follow naturally.”
Ogbolu added, “Engaging audiences with compelling storytelling is key, as brands look for creators who can deliver authentic partnerships that yield real returns.”
Chinonso Egemba highlighted the importance of treating content creation as a business, emphasizing that “structure is essential for longevity, or else burnout is inevitable.”
Actress and entrepreneur Catherine Kamau reminded creators to stay grounded within their communities and avoid the illusions of social media fame. “True support comes from your real family and close circle, not your followers,” she advised.
Collectively, the panelists underscored that building a strong personal brand and originality should be prioritized above chasing immediate financial gain. They encouraged young creators to find their unique voice rather than mimicking others.
Alero Ladipo, UBA’s Group Head of Marketing and Corporate Communications, praised the panellists for their insightful contributions and lauded UBA’s leadership for fostering impactful conversations that benefit not only individuals but the broader African economy.
With over 25,000 employees and a customer base exceeding 45 million globally, UBA continues to strengthen its role as a pillar of financial and entrepreneurial growth across Africa.
