Big Brother Naija Season 10 winner, Imisi, has made history by ranking among the most dominant champions in the reality show’s record books.
According to official vote results released after the grand finale, Imisi secured 42.80 per cent of the total votes one of the highest margins recorded by a female housemate since the show began.
Her performance places her ahead of former winners Mercy Eke, Phyna, and Ilebaye, who had 41.77, 40.74, and 30.08 per cent respectively in their seasons.
Imisi’s victory marks a remarkable milestone, reinforcing her popularity and strong fan base throughout the season. The show’s organisers confirmed that the votes reflected “viewers’ connection with Imisi’s authenticity, consistency, and game strategy.”
Since its debut in 2006, Big Brother Naija has crowned ten winners, with only a few achieving commanding victories. The all-time record remains with Laycon, who won Season 5 in 2020 with a stunning 60 per cent of the final votes.
Below is the full ranking of the top ten BBNaija winners by vote percentage:
1. Laycon (Season 5 – 2020) – 60.00%
2. Efe Ejeba (Season 2 – 2017) – 57.61%
3. Katung Aduwak (Season 1 – 2006) – 51.30%
4. Whitemoney (Season 6 – 2021) – 46.52%
5. Imisi (Season 10 – 2025) – 42.80%
6. Mercy Eke (Season 4 – 2019) – 41.77%
7. Phyna (Season 7 – 2022) – 40.74%
8. Miracle Igbokwe (Season 3 – 2018) – 38.18%
9. Kellyrae (Season 9 – 2024) – 35.95%
10. Ilebaye (Season 8 – 2023, All Stars) – 30.08%
Big Brother Naija, one of Africa’s most popular reality TV shows, features contestants living together in isolation for several weeks while engaging in social tasks, challenges, and evictions based on public votes.
The Season 10 finale drew millions of viewers across the continent, with fans celebrating Imisi’s emergence as a new face of BBNaija success.
A production insider described her win as “a blend of strategy, charisma, and genuine connection with the audience.”
The winner is expected to receive a multi-million-naira cash prize, a luxury car, and brand endorsement deals as part of her victory package.

