Reality TV star and billionaire heir, Terseer Waya, better known as Kiddwaya, has opened up about the unseen challenges of growing up as the son of a wealthy businessman, saying it takes focus, discipline and resilience to cope with the pressures that come with fame and fortune.
Speaking on the Off the Record podcast, the former Big Brother Naija housemate dismissed the notion that being born into wealth automatically guarantees an easy life, describing it instead as “a full-time job” that demands constant awareness and personal control.
“I live life for a living. Do you know how hard it is to live life as a rich man’s son? It’s difficult—deciding where to go, what club to attend, what girl to be with. It’s nonstop, from January to January,” Kiddwaya said.
He explained that, despite public perception, the life of a billionaire’s child involves making countless decisions daily, maintaining a positive image, and resisting the distractions that accompany wealth and attention.
“I wake up and decide what destination I want to fly to. I go there with my people, have fun, throw parties and repeat. My outlook on life is to live it to the fullest. I’m not interested in the 9-to-5 lifestyle. The world expects me to say I do oil or trading, but that’s not my truth anymore. So when people ask what I do, I tell them I live life,” he added.
Addressing questions about privilege and nepotism, Kiddwaya said many people underestimate the pressure attached to being in his position.
“I work hard to maintain my integrity. There are many people who wouldn’t be able to handle the amount of wealth and fame that comes from my family. If you give a random person access to unlimited funds, fame and millions of followers, they might not survive a day without losing themselves,” he stated.
He emphasised that personal discipline is key to navigating the temptations that come with wealth and visibility, noting that he has managed to avoid scandals despite being constantly in the public eye.
“You can’t find a single scandal about me online. For someone my age, with my looks and status, staying clean is not easy. People think I don’t work because all they see is partying, but I maintain a certain level of dignity and integrity that most people cannot,” Kiddwaya concluded.
