Afropop artist and Grammy nominee, David Adeleke, popularly known as Davido, has inked a groundbreaking global partnership with Stake, a renowned sports betting and gaming platform. This significant collaboration was brought to fruition through the combined efforts of three international entities: Dupla, Cresthood Legal LLP, and the African Union Sports Council (AUSC).
According to a statement from the advisory teams involved, Davido’s unparalleled blend of artistic talent and business acumen was a key factor in securing the partnership.
The team, led by Uche Egbe, Managing Director of AUSC Region 2, and Oluwasanmi Falade, Partner at Cresthood Legal, identified Davido as the ideal ambassador for Stake.com’s expansion into the African market.
Falade emphasized that Cresthood Legal’s primary focus was to structure the deal in a manner that would serve the long-term interests of all parties involved. “It’s a proud moment for us all,” Falade stated. “Davido’s unique brand value and cultural influence made him the clear choice, and we’re proud to have contributed to making this vision a reality.”
Egbe commented on the significance of the achievement: “It’s exciting to see a deal of this scale shaped by an African-led team. The depth of local understanding paired with international experience made the outcome truly impactful.”
Luis Cardenas and Miguel Montoro, co-founders of Dupla and former senior LALIGA executives, also expressed their satisfaction. “Working with professionals who understand both the cultural and commercial dynamics of the deal was key,” they noted. “We are impressed with how this deal went.”
