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Tag: LG

  • LG Unveils Smarter Washing Solutions for Nigerian Households

    LG Unveils Smarter Washing Solutions for Nigerian Households

    LG Electronics has unveiled a range of washing machines aimed at helping Nigerian households save time, improve fabric care and make laundry more convenient.

    The company said its Twin Tub, Top Load and Front Load machines were designed to meet the varying needs and lifestyles of Nigerian families.

    LG said changing consumer preferences were driving demand for washing machines that offer more than basic cleaning, with hygiene, efficiency, convenience and fabric protection becoming increasingly important.

    The company noted that Twin Tub machines remained popular among Nigerian consumers because of their affordability and practicality.

    It, however, said growing awareness of convenience and energy efficiency was encouraging more consumers to consider advanced laundry solutions.

    According to LG, its Top Load washing machines offer larger load capacity, intuitive controls and efficient washing performance for modern households.

    The company said its Front Load models provide enhanced washing performance, fabric protection and improved water and energy efficiency.

    Oktae Kim, General Manager, Home Appliances Solutions, LG Electronics West Africa, said modern laundry appliances should help families reduce the time spent on household chores.

    “Modern families are looking for solutions that help them spend less time on household chores and more time on the moments that matter most,” Kim said.

    He said LG was combining technology with consumer education and community engagement to improve laundry care.

    Kim said the company had established Free Laundry Centres and organised laundry education initiatives to help consumers make informed decisions about garment care.

    He also cited LG’s partnership with Aspira Nigeria Limited, makers of VIVA-Matic Detergent, and its Laundry Masterclass organised with Clean Ace Dry Cleaners.

    “Through these initiatives, we are helping consumers make informed decisions about garment care while enjoying a more convenient laundry experience,” he said.

    LG said growing interest in smart-home appliances was also influencing consumer choices in Nigeria.

    The company said consumers were increasingly considering appliances based on performance, resource efficiency, hygiene and convenience.

    It added that consumer education remained important in helping households understand how newer technologies could improve everyday laundry routines.

  • LG Elevates Home Entertainment with Free DStv Stream Campaign in Nigeria

    LG Elevates Home Entertainment with Free DStv Stream Campaign in Nigeria

    A new campaign designed to bring families and friends together through unforgettable football moments and immersive viewing experiences

     

    LG Electronics has announced the launch of a compelling new campaign that redefines how football is experienced at home. Designed to capture the excitement of the season, the initiative transforms everyday living rooms into vibrant spaces filled with the energy, passion, and shared joy of the game.

    Running through the end of July, the campaign introduces a unique opportunity for customers to experience football in a more engaging and accessible way. Consumers who upgrade their televisions at LG showrooms nationwide will receive a complimentary two-month DStv Stream subscription on LG Smart TVs from 43 inches and above, opening the door to live matches, expert analysis, and premium entertainment content.

    At the heart of this experience is LG’s commitment to delivering exceptional picture quality and seamless usability. LG OLED TVs offer perfect blacks, infinite contrast, and smooth motion that captures every detail on the pitch, while LG QNED TVs deliver vibrant colors and remarkable clarity that enhance every pass, goal, and celebration. Together with the webOS platform, which brings together thousands of apps, live TV, and personalized content in one intuitive interface, LG ensures that viewers can easily access and enjoy their favorite football moments without interruption.

    To deepen engagement with fans, LG is aligning with DStv’s popular Social Corner program, where respected sports analysts share insights, relive key moments, and celebrate the spirit of the game. This collaboration places LG TVs at the center of the conversation, highlighting how technology can elevate not just what people watch, but how they experience it together.

    Beyond the screen, the campaign extends into a broader consumer journey through engaging content across multiple platforms. Customers visiting LG showrooms will not only discover the power of advanced display technology but also stand a chance to win exciting gifts, making each upgrade both rewarding and memorable.

    Speaking on the campaign, Mr. Choongbae Seok, General Manager, Home Entertainment, TV Division, LG Electronics Nigeria, emphasized the company’s vision for meaningful innovation. “At LG, we believe that great technology should bring people closer together. Through our partnership with DStv Stream and the power of our webOS platform, we are creating an experience where football is not just watched, but shared. Our OLED and QNED TVs are designed to make every moment feel real, allowing families and friends to connect, celebrate, and enjoy the game in a more personal way.”

    The webOS platform has powered LG TVs for over a decade, earning global recognition for its intuitive, user-friendly interface that makes navigation and personalization effortless. With a growing ecosystem of global partners, webOS continues to play a key role in driving LG’s future growth across a wide range of connected devices and experiences.

    At the core of this innovation is LG’s award-winning webOS platform, designed to bring a world of entertainment into one seamless hub. With access to over 4,000 apps, including leading streaming services, live TV, gaming, and free content channels, webOS offers a rich and diverse content experience in one place. Its intuitive interface, personalized recommendations, and smooth navigation make discovery and enjoying content simple, ensuring that every viewer can easily access their favourite football matches, shows, and entertainment without interruption.

    LG Channels further enriches this experience by offering a wide selection of free live and on demand content including movies, news, sports, and entertainment. With an expanding library of channels available directly on LG TVs, users can discover more content with ease and convenience.

    With this campaign, LG goes beyond delivering televisions to offering a complete home entertainment solution. By combining cutting edge innovation, intuitive technology, and meaningful partnerships, LG continues to bring its Life’s Good promise to life, creating moments that matter and experiences that bring people closer every day.

  • LG Debuts ‘Make Life Good’ Reality Series on Africa Magic

    LG Debuts ‘Make Life Good’ Reality Series on Africa Magic

    LG Electronics Nigeria (LG) has announced the upcoming launch of Make Life Good, a heartwarming original reality series produced in partnership with MultiChoice. Debuting on 13 June on Africa Magic, the series shifts the traditional advertising narrative to focus on the powerful, real-life human connections enabled by technology within the African context.

     

    Built around the concept of gratitude and the spirit of Ọmọlúàbí, Make Life Good is hosted by celebrated television personality Jessica Dlamini. The show follows six prominent “Achievers” as they team up with LG to deliver a deeply personal expressions of gratitude to organisations and community leaders who support vulnerable Africans. These celebrated personalities include trailblazing mountaineer Saray Khumalo, football legend William Okpara, entrepreneur and author Thandi Mavata, data & analytics executive Esther Munyi, Pan-African PR executive Perpetual Kendi, and award-winning filmmaker Adze Ugah.

     

    In each episode, an Achiever secretly orchestrates a high-pressure, 24-hour facility makeover for their chosen cause. These makeovers are specifically designed to solve practical daily challenges for the volunteers and beneficiaries using the spaces.

     

    This project reinforces LG Electronics’ strong presence across Africa, showcasing its ability to deliver meaningful impact through simultaneous 24-hour transformations across multiple locations. By combining cutting-edge products with purpose-driven support, LG is empowering communities, addressing real-world challenges, and unlocking better living experiences through innovation.

     

    Utilising LG’s latest premium innovations, the building and design teams elevate these environments to ensure they are cleaner, more efficient, and more supportive. Kitchens and food preparation stations at facilities like LIV Lanseria and Botshabelo Babies Home are transformed with 671L InstaView™ Door-in-Door refrigerators and LG QuadWash™ dishwashers with TrueSteam™ to handle high-volume community feeding schemes efficiently. Youth hubs and training centres, such as the Bold Men Skills Program and The House Groups, receive 77-inch LG OLED evo AI G5 4K 165Hz Smart TV, 100 inch LG QNED evo AI QNED86 4K 120Hz Smart TV, and immersive soundbars to create dynamic, technology-driven learning and entertainment environments. Meanwhile, the heavy-duty 10Kg Front Loader with AI DD™ & Steam+™ in Black Finish and LG Heat Pump Dryer are installed at the Kensington Secondary School soccer programme to clean and maintain sports kits for young athletes.

     

    “At LG, our ‘Life’s Good’ philosophy is built on the belief that technology should serve humanity, making our daily lives more convenient, connected, and meaningful,” said Phil Jung, CEO of Middle East and Africa Region, LG Electronics. “With ‘Make Life Good’ series, we wanted to move beyond product specifications and celebrate the authentic, emotional human stories of our region.”

     

     

     

    Hyoung Sub Ji, Managing Director, LG Electronics West Africa, explains the strategy behind the campaign: “The ‘Life’s Good’ philosophy is rooted in the belief that technology should serve people, making daily environments more supportive, efficient, and connected. Collaborating with Africa Magic and these incredible achievers allows us to move beyond product specifications. We are celebrating the authentic stories of Nigerians who uplift their communities, while showing how our smart innovations can practically assist them in doing the hard work of hope every single day.”

     

    The series provides a renewed chance for these organisations to serve more people in need, restore dignity, and continue changing lives without the burden of failing or inadequate facilities.

     

    “It’s reality TV with purpose. We see it as a celebration of compassion and the unique Mzansi belief that when one rises, they should thrive to lift others as well,” says Mbali Ntuli, GE & Head of Unscripted Content at MultiChoice.” We are honoured to be at the centre of a project that is a reminder that even a small act of kindness can transform an entire community.”

     

    Tune in to Africa Magic Family (DStv Channel 154) for Make Life Good, airing from 13 June at 17:30, and witness the power of collective action. The series will also be repeated Monday and Thursday at 16:00.

  • LG, VIVA Unveil Smart Laundry Offering

    LG, VIVA Unveil Smart Laundry Offering

    LG Electronics (LG) has announced a strategic partnership with Aspira Nigeria Limited, makers of VIVA Detergent, to offer a bundled laundry solution for customers purchasing LG washing machines. This collaboration sets a new standard for home care in Nigeria, seamlessly integrating LG’s advanced washing machine technology with VIVA’s high-performance detergent for a superior, ready-to-use laundry experience.

    For a limited time, customers who buy select LG Twin Tub, Top Load, or Front Load washing machines at authorized distributor showrooms nationwide will receive complimentary VIVA Matic detergent at the point of purchase. The initiative, running from April to June 2026, ensures that every new LG washing machine customer can enjoy exceptional cleaning results from the very first wash.

    Mr. Oktai Kim, General Manager, Home Appliances Solutions, LG Electronics Nigeria, commented: “This partnership reflects the global move towards integrated lifestyle solutions. At LG, our mission is to deliver more than appliances, we want to create holistic experiences that combine technology, convenience, and performance. By bundling our machines with VIVA detergent, we’re empowering our customers with a complete, effortless laundry solution right from day one.”

    Echoing this sentiment, Mr. Santhosh Nair, Chief Marketing Officer at Aspira Nigeria Limited, added: “VIVA Matic detergent is specially designed for machine washing, delivering optimal results with every cycle. Teaming up with LG enables us to engage customers where it matters most, enhancing their everyday routines and reinforcing our commitment to quality.”

    This partnership positions LG and VIVA at the forefront of a growing industry trend, where smart home appliances and consumables converge to deliver greater value and convenience. Available exclusively through Fouani-operated LG showrooms across Nigeria, the promotion also highlights LG’s dedication to innovation, energy efficiency, and customer-focused design tailored to Nigerian households.

    LG’s washing machines deliver powerful performance combined with advanced technology tailored to Nigerian homes. Featuring innovations like TurboWash™ for faster, thorough cleaning, 6 Motion technology for gentle yet effective fabric care, and energy-saving Smart Inverter motors, LG machines make laundry effortless and efficient. These features ensure that clothes are cleaned thoroughly while protecting fabric quality, saving time and reducing energy consumption.

    Additionally, LG ThinQ® smart connectivity allows users to control and monitor wash cycles remotely via their smartphones. Users can download specialized wash programs tailored to different fabric types and receive maintenance alerts, simplifying the laundry experience. This seamless blend of cutting-edge technology and user-friendly features makes LG washing machines the smart choice for durability, convenience, and superior wash quality in every household.

     

     

    For further details on this offer and LG’s full range of washing machines, visit https://www.lg.com/africa/washing-machines

  • LG Expands Social Impact With Solar Borehole, Free Laundry in Aba

    LG Expands Social Impact With Solar Borehole, Free Laundry in Aba

    In a transformative step for grassroots empowerment, LG Electronics has unveiled a solar-powered borehole and a free mobile laundry service in Osusu-Amankwa, Aba, Abia State. This marks the second Eastern Nigerian community to benefit from LG’s clean energy and social impact initiatives in just a week, reaffirming the company’s commitment to sustainable innovation that directly uplifts lives.

    The commissioning ceremony drew community leaders, residents, and corporate partners together in a moment that symbolized hope and progress. At the heart of the project is a solar-powered borehole, designed to provide continuous access to safe and clean water, independent of the unreliable local grid. Complementing this is a solar-powered mobile laundry unit, offering free laundry services to residents and lifting a major burden for families and underserved groups.

    Mr. Paul Mba, Head of Corporate Marketing, LG Electronics, described the project as a blueprint for people-centered development. “At LG, we believe true progress happens when technology responds to real needs. By harnessing clean energy, we are not just providing infrastructure, we are restoring dignity, health, and hope to communities. This project is a testament to our commitment to sustainable solutions that empower people today and safeguard the environment for generations to come.”

    Her Royal Majesty Ugoeze Esther Adanma Ikonne, Autonomous Wife and Leader of the Osusu-Amankwa community, noted the ripple effect of the intervention: “For years, our people have struggled for something as basic as clean water. Today, thanks to LG’s vision and partnership, our children will grow up healthier, our women will spend less time fetching water, and every family will feel the impact. This is what true community transformation looks like.”

    Chief Ajuba Amaechi, an Autonomous Community Chief, emphasized the project’s significance for long-term resilience. “This is more than a gift, it is a foundation for a better future. LG’s investment shows what can be accomplished when business and communities work hand in hand. We are deeply grateful for this model of inclusive progress.”

    With so much excitement, a community dweller; Mrs. Ngozi Eze, who has witnessed firsthand the daily struggle for clean water, shared her relief: “We’ve lost count of how many times we walked long distances just to get water, or worried about our children falling sick. Now, with this borehole and the free laundry, life will be easier and safer for everyone. I can’t thank LG enough for remembering the ordinary people.”

    This latest intervention follows LG’s recent solar-powered borehole project in Owerri, highlighting a deliberate, scalable approach to community upliftment. By combining speed, relevance, and a focus on long-term sustainability, LG’s clean energy initiatives are reshaping the narrative of what is possible in grassroots development.

    The Aba project reflects LG’s global ESG (Environmental, Social, and Governance) framework, placing responsible innovation, shared value creation, and social inclusion at the core of its business. From supporting essential resources to promoting environmental stewardship, LG is demonstrating how global sustainability priorities can be translated into tangible, local impact.

    Residents and leaders alike hailed the initiative as a catalyst for healthier, more dignified living, underscoring the importance of public-private collaboration in driving real change.

  • LG Delivers Solar-Powered Borehole to Boost Water Supply in Owerri

    LG Delivers Solar-Powered Borehole to Boost Water Supply in Owerri

    LG Electronics (LG) has officially commissioned a solar‑powered borehole in Omuafor community in Aboh-Mbaise, Owerri, Imo State, extending sustainable water access to residents while marking the company’s first renewable energy‑driven water intervention in South‑Eastern Nigeria.

    The project was officially unveiled at a commissioning ceremony attended by community leaders, residents and the Royal Father, highlighting the cultural and social significance of the initiative. The intervention is designed to provide reliable access to clean and safe water while operating independently of grid electricity through renewable solar power.

    Speaking at the event, Mr. Paul Mba, Head, Corporate Marketing, LG Electronics Nigeria, said: access to clean water remains essential to healthy living and inclusive development. By integrating solar technology into the borehole system, the company aims to ensure an uninterrupted water supply while reducing environmental impact and supporting long‑term sustainability.

    “At LG, we believe that innovation should create meaningful impact beyond products. This solar‑powered borehole project reflects our commitment to sustainability, community well-being, and improving everyday life for Nigerians,” he said.

    The solar‑powered borehole is expected to improve daily living conditions within the community by supporting better hygiene practices, reducing exposure to water‑borne diseases, and easing the burden of sourcing potable water. The project is also anticipated to have a positive impact on women and children, who are often the most affected by limited access to clean water.

    During the commissioning, the Eze of Omuafor Kingdom, His Royal Highness Dr. Eze Justin Nwaneri, said, “This solar‑powered borehole is a historic and welcome development for our community. Access to clean water is vital to our people, and we commend LG Electronics for partnering with us to deliver a sustainable solution that will benefit both present and future generations.”

    Community leaders welcomed the initiative, describing it as a timely and impactful contribution that aligns with local needs. The presence of the Royal Father at the commissioning underscored the importance of collaboration between corporate institutions and traditional leadership in driving meaningful development.

    Designed to operate independently of conventional power sources, the solar‑powered borehole uses renewable energy to provide a reliable and environmentally responsible water supply. The system ensures uninterrupted access to potable water, particularly in areas where power infrastructure can be inconsistent.

    By combining water infrastructure with clean energy technology, LG addresses a fundamental community need while minimizing environmental impact, reflecting its belief that sustainability solutions must be both practical and future‑focused.

    On his part, Mr. Moses Osime, Public Relations & Sustainability Manager, LG Electronics Nigeria, said, the Owerri solar‑powered borehole project forms part of LG’s broader Environmental, Social and Governance (ESG) strategy, which focuses on creating shared value through sustainable innovation. Globally, LG continues to integrate renewable energy solutions, responsible resource use, and community development into its operations and social initiatives.

    In Nigeria, LG remains committed to leveraging technology to address real societal challenges, supporting cleaner energy adoption, improved access to essential resources, and inclusive growth at the grassroots level.

    Through initiatives such as the Owerri borehole project, LG demonstrates how global sustainability goals can translate into tangible local impact. The company continues to explore opportunities to expand similar ESG‑driven interventions across Nigeria, reinforcing its mission to deliver progress that benefits both people and the planet.

    In addition, the Udo Chairman, Mr. Collins Uche, said, “The impact of this project on our daily lives cannot be overstated. Reliable access to clean water will improve health, reduce hardship, and support overall community wellbeing. We are grateful to LG for responding to a real need with a lasting solution in our community”.

    By tackling critical needs head-on with bold, responsible innovation, LG transforms its brand promise, Life’s Good ( https://www.lg.com/global/our-brand/), into real-world impact that reaches far beyond the home, driving a future that’s stronger, greener, and built to last.

  • LG Unveils Generative AI Mobility Tech at CES 2026

    LG Unveils Generative AI Mobility Tech at CES 2026

     

    Integrating Advanced AI Models With High-Performance Computing Powered by
    Snapdragon Cockpit Elite Platform, LG Sets New Standards for the AI-Defined Vehicle Era

     

    LG Electronics (LG), a global leader in mobility technologies, unveils its new AI Cabin Platform at CES® 2026 in Las Vegas as the year kicks off. Designed to run on automotive high-performance computing (HPC) systems, this innovative in-vehicle solution leverages generative artificial intelligence (AI) and is powered by Qualcomm Technologies, Inc.’s Snapdragon® Cockpit™ Elite.

    LG will showcase the AI Cabin Platform for the first time at its private showcase during the upcoming CES, where guests can experience a digital cockpit featuring the AI Cabin Platform and preview the AI-defined vehicle (AIDV) – a new mobility paradigm beyond the software-defined vehicle (SDV).

    The AI Cabin Platform applies generative AI models – such as vision language models (VLMs), large language models (LLMs) and image generation models – to LG’s in-vehicle infotainment (IVI) system, opening the door to a new era of intelligent, context-aware driving experiences.

    Leveraging the high-performance compute capabilities provided by Snapdragon Cockpit Elite, all AI calculations are processed on-device and within the vehicle, eliminating the need to communicate with external servers. This enables real-time, more stable operation while enhancing privacy and data security by removing cloud-related vulnerabilities.

    The AI Cabin Platform analyzes the driving environment and the driver’s condition using data from internal and external vehicle cameras, enabling real-time personalized assistance. For example, if a nearby vehicle begins merging and the system detects that the driver has not yet noticed it, the platform can proactively issue a tailored alert: “A car is merging ahead. Please keep your eyes on the road and drive safely.”

    Additionally, the platform supports generation of customized infotainment user interfaces that adapt to external conditions. If the driver is listening to music on a snowy evening, the system can generate a matching background for the music playback screen – such as snow falling between streetlights or a festively-decorated village – and offer context-aware suggestions like: “It’s a beautiful snowy night. Shall I recommend some winter-themed songs?”

    Earlier last year at CES 2025, LG and Qualcomm Technologies highlighted their ongoing collaboration by unveiling the HPC platform – a high-performance computing solution that integrates IVI and advanced driver assistance systems (ADAS) into a single control unit. Based on Qualcomm Technologies’ Snapdragon Ride™ Flex System-on-Chip (SoC), the platform consolidates various vehicle functions into one controller, earning praise for achieving both cost efficiency and superior performance.

     

    “Based on our proven technology and global trust, we will continue expanding partnerships with innovators like Qualcomm Technologies to drive future mobility beyond the SDV to the AIDV,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “With the AI Cabin Platform, we are creating mobility that not only understands drivers, but responds proactively to their needs and preferences, making every journey uniquely personal.”

  • LG Electronics Shines at Korean National Day In Abuja With Premium Tech Showcase

    LG Electronics Shines at Korean National Day In Abuja With Premium Tech Showcase

    From OLED brilliance to smart living innovations, LG celebrates 45 years of Korea–Nigeria friendship with cutting-edge products designed for Nigerian homes.

    Under the warm Nigerian skies, the colours of Korea’s flag danced alongside that of Nigeria in the vibrant spirit of Abuja as LG Electronics joined the Embassy of the Republic of Korea to mark Korean National Day. The event was more than a celebration, a living testament to the enduring friendship between two nations, united by shared dreams and a vision for the future.

    The event brought together distinguished guests, cultural performers, and business leaders, weaving together the traditions of Korea with the energy of Nigeria. As one of Korea’s most iconic global brands, LG Electronics stood proudly as a bridge between cultures, showcasing not only cutting-edge technology but also the values of trust, respect, and collaboration.

    “Today, we celebrate not just Korea’s heritage, but the boundless possibilities that arise when nations work together. Nigeria is a land of opportunity, and LG Electronics is committed to walking this journey side by side, empowering communities, inspiring innovation, and creating a brighter tomorrow,” reflected Mr. Hyoung Sub Ji, Managing Director, LG Electronics Nigeria.

    For decades, LG Electronics has been more than a brand in Nigeria, it has been a partner in progress. From introducing world-class home appliances to supporting local initiatives, LG continues to invest in the people and potential of Nigeria. This year’s Korean National Day celebration was a reminder that technology can be a force for unity, and that shared values can spark limitless opportunities, Mr. Ji said.

    In a dazzling display that drew the admiration of guests, LG Electronics turned the Korean National Day celebration into a stage for its most advanced innovations, reaffirming its position as Nigeria’s trusted technology leader. Visitors were treated to the cinematic brilliance of LG OLED and NanoCell TVs, delivering unmatched picture quality that redefines home entertainment.

    The immersive sound of the SP9 Soundbar and the powerful beats of the XL7S XBOOM brought music to life, while the colour-changing MoodUP Refrigerator added a touch of style and smart living to modern kitchens.

    The space-saving LG WashTower demonstrated how efficiency meets elegance in laundry care, and the Air Tower Air Conditioner impressed with its energy-saving cooling designed for Nigeria’s climate. Each product was not only a showcase of cutting-edge technology but also a testament to LG’s commitment to sustainability, innovation, and enhancing everyday life for Nigerian households.

    Korea Will Continue to Work with Nigeria to Create New Opportunities

    The Charge D’Affaires of the Republic of Korea to Nigeria, Mr. Tak Namgung, reaffirmed Korea’s dedication to strengthening ties with Nigeria, noting that the two nations share a belief in potential, innovation, and the power of collaboration. Speaking at the Abuja Continental Hotel, he reflected on Korea’s transformation from one of the poorest countries in the world to a strong economy and creative society through hard work, education, and a steadfast belief in democracy and freedom.

    “This year marks 45 years of diplomatic relations between Korea and Nigeria. Over the past decade, our partnership has grown stronger and more diverse. Looking ahead, Korea will continue to work closely with Nigeria to create new opportunities, from trade and technology to culture and education. The embassy will keep serving as a bridge for that motivation,” Namgung said.