Leading telecommunications giant, MTN Nigeria, has injected fresh energy into its fibre broadband service, rebranding it from MTN Fibre Broadband to FibreX. The company announced the change on Friday, with Chief Broadband Officer, Mr. Egerton Idehen, hailing it as a pivotal step in MTN’s commitment to driving Nigeria’s digital evolution.
“The launch of FibreX reiterates our dedication to supporting Nigeria’s digital transformation journey,” Idehen affirmed.
This rebranding aligns strategically with Nigeria’s ambitious National Broadband Plan (NBP) 2020–2025, which targets 70% broadband penetration by 2025, promising minimum speeds of 25 Mbps in urban centers and 10 Mbps in rural areas. Idehen emphasized FibreX’s crucial role in achieving this national objective through enhanced infrastructure and wider accessibility. “By enhancing our infrastructure and services, we aim to bridge the digital divide and foster inclusive growth,” he stated.
In a move that also supports the Federal Government’s push to expand the national fibre optic network, MTN Nigeria disclosed that FibreX is poised to contribute significantly to increasing the nation’s fibre capacity from 35,000 km to a robust 125,000 km, involving the laying of an additional 90,000 km of fibre.
While the robust fibre-to-the-home (FTTH) infrastructure underpinning the service remains unchanged, MTN opted for the “FibreX” moniker to forge a stronger connection with consumers and reflect a more contemporary brand identity. “While the service continues to rely on our powerful FTTH (Fibre to the Home) infrastructure, the new brand name represents a more modern, relatable, and emotionally engaging identity,” Idehen explained.
The choice of “FibreX,” according to Idehen, is intended to better engage and resonate with users on a personal level, ultimately elevating their overall experience. “The goal is to educate and excite consumers in home-passed locations about the benefits of FibreX,” he added. He clarified that “home-passed locations” refer to the number of homes or premises within a designated service area that are eligible for connection to MTN’s FTTH network.
As Nigeria accelerates its drive towards digital inclusion, MTN underscores that initiatives like FibreX are indispensable for realizing nationwide connectivity.
In related news: MTN Nigeria has recently forged infrastructure-sharing agreements with Airtel Africa in both Nigeria and Uganda, a strategic collaboration aimed at boosting network cost efficiency, broadening coverage, and enhancing the quality of mobile services. This move aligns with a global trend of network sharing among operators to optimize costs and deliver more reliable, high-quality services. The partnership encompasses Radio Access Network (RAN) sharing, commercial and technical agreements for fibre infrastructure, and potential joint construction of new fibre networks. Both MTN and Airtel are also exploring similar collaborative ventures in other African markets, including Congo-Brazzaville, Rwanda, and Zambia.
MTN Unleashes FibreX: Get Ready for Supercharged Internet
